Did one of the greatest heavyweight champions of all times know how to throw a punch?

He did.

Could he dance around his opponents like no other?

He could.

Yet even the greatest have a coach. And because that coach isn't in the ring, they can see things differently. That coach helps make adjustments so that competitive advantages are maximized, and full potential is realized.

This is what a business coach does for businesses. Because they are not in the day-to-day operations, they see things that business owners and leaders do not. They help them adjust so that their business recognizes its full potential. They are teachers, mentors, and confidants. Business coaches help place businesses in a better competitive position.